En ny amerikansk rapport "The State of the News Media 2008" fortæller om fremtidens medie-tendenser. Den er blandt andet kommenteret af forfatter Jens Jørgen Madsen på Journalistens blog tirsdag den 25, marts og af Lasse Jensen i Mennesker&Medier på P1 fredag den 21. marts.
Jens Jørgen Madsen skriver om "Massive forandringer på vej i mediebranchen" og peger på seks tendenser:
* Opfattelsen af hvad nyheder er, forandrer sig
* Et nyhedsmedie er ikke en slutdestination men et pitstop på vejen, hvor man samler sine nyheder op.
* Brugergenereret indhold (hyperlokal journalistik) er begrænset - i modsætning til tidligere spådomme.
* Nyhedsredaktionen bliver fremover det nye innovative rum, hvor journalistikken udvikler sig - fremfor at være base for dagens produktion.
* Medierne indsnævrer deres fokus til få, store historier.
* Reklamebranchen og annoncørerne har svært ved at omstille sig til de nye tider.
Lasse Jensen kommenterer blandt andet rapporten sådan her:
"Der er rigtigt mange spændende ting at lære om nyhedsudviklingen i den store amerikanske rapport, som kan læses på på www.stateofthenewsmedia.org – og man griber selvfølgelig sig selv i at sammenligne de amerikanske forhold med de hjemlige. Forleden læste jeg om en ung dansker, der for øjeblikket studerer i USA, meddeler, at han har planer om at rejse hjem til Danmark og forære alle sine penge til DR .
Oplevelsen af et totalt kommercialiseret mediemarked i USA har overbevist ham om det helt nødvendige i at have en offentligt finansieret public - service station som DR. Det er måske at gå til yderligheder – men hvis man selv besøger USA og følger med i medieudviklingen er det faktisk lysende klart, at den danske kombination af public service og fonds-eje stadig resulterer i nyhedsmedier, der f.eks. fortsat er langt mere udadvendte og langt mere fokuseret på skal vi kalde det traditionelle journalistiske dyder end mange af de amerikanske. Der er stadig nogle enkelte amerikanske globale nyheds-fyrtårne, som f.eks. New York Times – men de bliver færre og færre. Faresignalerne for nyhedsmedierne og journalistikken er markante i USA. De kan i høj grad anes herhjemme."
Netop hjemme efter 3 ugers studieophold i Bakersfield, Californien, hvor jeg har forsøgt at lære noget om hyperlokal journalistik (og den trend er allerede på vej ud igen - kan jeg forstå) - vil jeg give Lasse Jensen ret i at der er stor forskel på medier, organisation og kultur, når man sammenligner USA og Danmarks måde at gøre tingene på.
Men jeg synes det er tankevækkende, at det amerikanske system, der bygger på en stærk konkurrencementalitet både økonomisk og redaktionelt, tilsyneladende fremmer kreativitet og innovation i branchen.
Herhjemme er det for eksempel ikke gamle, garvede, erfarne og traditionelle medier, der går forrest i udviklingen af vores nyhedskanaler, men de innovative hjerner fra it-branchen, som kan se, hvordan nyheder passer ind i fremtidens medier.
Viser opslag med etiketten California. Vis alle opslag
Viser opslag med etiketten California. Vis alle opslag
tirsdag den 25. marts 2008
søndag den 9. marts 2008
Eureka! I have found it
Så er jeg hjemme igen fra Californien, hvor jeg blev gæsteskribent på The Northwest Voice og The Southwest Voice. Se resultatet her:
Læse også redaktør Dana Martin's interview med mig her: http://www.northwestvoice.com/home/ViewPost/49263
Og om nabolages frivillige journalister:
http://www.northwestvoice.com/home/ViewPost/49382
By: Marianne Due, Special to The Southwest VoiceTopics:
larger view
“Why on earth did you choose to come to Bakersfield?”
This is the No. 1 question that meets me every time I tell someone that I have travelled all the way from Denmark to Bakersfield. The answer is: to learn about your neighborhood journalism.
I am first of all a curious journalist, then a newspaper area editor of three municipalities situated north of the Danish capitol Copenhagen. My newspaper, Frederiksborg Amts Avis, named after the castle in the middle of the town Hillerød, is a part of a media company that matches The Bakersfield Californian in size of circulation. So when in March 2007 I read an interview with Mary Lou Fulton that “The Northwest Voice is written by its citizens,” I had to learn more about these projects of participation journalism.
In Denmark you pay $2 for a daily newspaper as mine. It will contain almost no ads, and the circulation is declining dramatically, last year with 9 percent. The company earns its money through free weeklies (which contain ads) and the print work, so learning about new projects that are a success economically almost from day one, must be worth my journey half around the world.
And it certainly has been worth it. I have been interviewing the editors of The Voices, MÁS, Bakotopia, The Tehachapi News and Bakersfield.com, and I have the honor of meeting Mary Lou Fulton and publisher of The Californian Ginger Moorhouse.
Now I am much closer to understanding what you — the readers — love: to see pictures of yourself, your children or family, to share thoughts and experiences, to inform the neighborhood. All together, to build and have an identity through the Web site and magazine.
In Denmark, the first paper that started out with journalism known as participation, contribution, citizen, user generated or hyperlocal, began Jan. 8, and two weeks after 600 citizens had registered.
I have read in my guidebook about California, that the state motto is: “Eureka! I have found it.” Once it might have referred to land, or to gold or oil, but no doubt you can now also say this motto about your way of making the first steps into the future of journalism.
That’s why I have come to Bakersfield: to find it.
Læse også redaktør Dana Martin's interview med mig her: http://www.northwestvoice.com/home/ViewPost/49263
Og om nabolages frivillige journalister:
http://www.northwestvoice.com/home/ViewPost/49382
By: Marianne Due, Special to The Southwest VoiceTopics:
larger view
“Why on earth did you choose to come to Bakersfield?”
This is the No. 1 question that meets me every time I tell someone that I have travelled all the way from Denmark to Bakersfield. The answer is: to learn about your neighborhood journalism.
I am first of all a curious journalist, then a newspaper area editor of three municipalities situated north of the Danish capitol Copenhagen. My newspaper, Frederiksborg Amts Avis, named after the castle in the middle of the town Hillerød, is a part of a media company that matches The Bakersfield Californian in size of circulation. So when in March 2007 I read an interview with Mary Lou Fulton that “The Northwest Voice is written by its citizens,” I had to learn more about these projects of participation journalism.
In Denmark you pay $2 for a daily newspaper as mine. It will contain almost no ads, and the circulation is declining dramatically, last year with 9 percent. The company earns its money through free weeklies (which contain ads) and the print work, so learning about new projects that are a success economically almost from day one, must be worth my journey half around the world.
And it certainly has been worth it. I have been interviewing the editors of The Voices, MÁS, Bakotopia, The Tehachapi News and Bakersfield.com, and I have the honor of meeting Mary Lou Fulton and publisher of The Californian Ginger Moorhouse.
Now I am much closer to understanding what you — the readers — love: to see pictures of yourself, your children or family, to share thoughts and experiences, to inform the neighborhood. All together, to build and have an identity through the Web site and magazine.
In Denmark, the first paper that started out with journalism known as participation, contribution, citizen, user generated or hyperlocal, began Jan. 8, and two weeks after 600 citizens had registered.
I have read in my guidebook about California, that the state motto is: “Eureka! I have found it.” Once it might have referred to land, or to gold or oil, but no doubt you can now also say this motto about your way of making the first steps into the future of journalism.
That’s why I have come to Bakersfield: to find it.
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